2022 Web Design Trends You Might Not Have Expected
There are millions of web designers worldwide, especially now that eCommerce has projected sales of nearly five billion dollars this year. Given the competitive nature of small business marketing, web designers need to differentiate themselves from others.
Create a website design and stand out from the rest. Here are the following web design trends you should look out for in the coming year:
Minimalist Mobile Layout
Over the last few years, the clean and minimal design has been trending because of the rise in mobile device usage and the various devices used to access the internet. These designs are ideal for all ages, as they are intuitive to use and understand. The modern design trend is also suitable for your mobile design needs. This is due to self-contained mobile websites keeping users on the page longer and increasing revenue.
Navigation is always one of the most critical aspects of any website. Web designers must appropriately implement it for people to go to their destination effortlessly. Most web design trends revolve around the navigation part of website design and development because people prefer to visit user-friendly websites.
One way to improve the website experience is by using menus that appear as you hover your cursor over the preliminary design. You can also include a search bar and a slider at the top of the page to allow visitors more options.
Video backgrounds have always been popular, but it’s time for designers to grasp this trend. The options for video backgrounds are genuinely endless. Set up a video background for your homepage, blog, and social networking pages to attract visitors.
For example, if you are a clothing retail store owner, you can set up a video of your fashion show or even your employees showcasing their products on your homepage.
Dark Mode Optimisation
The idea behind dark mode is simple. Capacitive touchscreens are prone to breaking down due to a buildup of static electricity. Still, a dark colour scheme eliminates this problem, making it a welcome addition to any mobile design.
Some users have even reported that a dark colour scheme is more manageable on the eyes, claiming it makes browsing the web or using some apps easier late at night.
Storytelling and Appeal to Emotion
You might think that custom web design and storytelling don’t go hand in hand, but that couldn’t be farther from the truth. You see, web design and storytelling are similar in that both are about being able to foster and engage with your brand’s audience. Combining these two helps you understand the brand, what it stands for, and the audience it aims to attract.
Another factor to consider is the emotion of the viewers. After all, sentiment is one of the most potent factors in any effective marketing campaign. When you design a website, ask yourself what the story behind the brand is and if the design will appeal to the audience.
Having Your Custom Web Design Is Now in Your Hands!
Web design trends shift all the time, and there are some changes one might not expect. However, welcoming new trends is a sign of an agile and versatile company, so keep these ideas in mind and incorporate what’s best for your brand! If you need web design services in Sydney , EBPearls is the right place to go. We are a digital agency in Australia that provides you with web design, mobile apps, and eCommerce solutions. Connect with us today for more information!