Get More Ecommerce Sales With These 30 Web Design Tips
Ecommerce web design is a necessary evil. You need a great design to stand out from the competition, but it needs to be effective to actually make sales. It can be a tricky balance to strike, but it’s important to get it right if you want your online store to be successful.
What is Ecommerce Web Design?
Ecommerce web design is the process of designing an online store. This includes the layout, colors, fonts, and overall look and feel of the site. It’s important to design an online store that is both visually appealing and easy to use, as this will help to encourage visitors to make a purchase.
Why is Ecommerce Web Design So Important?
Here are a few reasons why ecommerce web design is so important.
First Impressions Matter
The first thing that potential customers will see when they visit your site is the design. If it’s not up to par, they may immediately click away and never come back. This is why it’s so important to make sure that your ecommerce web design is top-notch.
Good Design Can Help Increase Conversion Rates
If your site is designed well, it can actually help to increase your conversion rate. This means that more visitors will actually end up making a purchase. This is because a well-designed site is easy to use and navigate, which makes the buying process simpler and more streamlined.
Bad Design Can Hurt Your Business
On the flip side, bad design can actually hurt your business. If potential customers find your site difficult to use or unattractive, they may not bother making a purchase. In fact, they may even tell others about their negative experience, which can further damage your reputation.
How to Get More Sales with Ecommerce Web Design
Here are 30 tips for effective ecommerce web design that will help you bring in sales:
Keep the User in Mind
Every aspect of your ecommerce website design, from product pages to product photos, to the contact form and the checkout page, has the ability to influence a user’s choice to make a purchase.
Your storefront should provide the finest possible first impression.
That is why, when it comes to your ecommerce website design, you should keep the user in mind at all times. The importance of user experience in converting visitors into customers and consumers into repeat customers cannot be overstated.
Not sure if your website provides a positive user experience?
Get a second perspective by asking a friend or perhaps paying someone to review your website’s usability. Ask them to score your site’s usability, navigational ease, visual attractiveness, and other factors.
Make Sure Your Site is Responsive
A responsive website design is one that can adapt to any screen size, whether it’s a desktop, laptop, tablet, or smartphone. This is important because more and more people are using their mobile devices to access the internet. In fact, over 60% of internet traffic is now mobile.
If your website isn’t responsive, you’re likely losing out on a lot of potential customers.
- Use High-Quality Images
The quality of your images is important for two reasons. First, high-quality images will make your products look more appealing to potential customers. Second, poor-quality images will make your website look unprofessional.
Make sure to use high-resolution images that are clear and sharp. Avoid using stock photos, and instead, use real photos of your products.
Use Positive Customer Reviews
Customer reviews are a great way to build trust with potential customers. When people see that others have had a positive experience with your product, they’re more likely to make a purchase.
Make sure to showcase customer reviews prominently on your website. You can also include a section on your product pages that highlights customer reviews.
Use Easy to Spot Call-To Actions
Your call-to-actions (CTAs) should be clear and easy to spot. They should be placed in strategic locations on your website, such as in the header or footer, or near the product that you’re trying to sell.
Your CTAs should be clear and concise, and they should tell the customer exactly what you want them to do. For example, your CTA could be “Buy Now” or “Add to Cart.”
One of the most effective ways to increase your sales is to offer free shipping. Customers are always looking for ways to save money, and free shipping is a great way to do that. You can either offer free shipping on all orders, or you can offer it on orders over a certain amount. Either way, you’ll likely see an increase in sales.
Provide Easy Payment Options
If you want customers to buy from you, you need to make it easy for them to pay. Make sure you offer a variety of payment options, including credit cards, PayPal, and others. The easier it is for customers to pay, the more likely they are to buy from you.
Use a Search Bar
If you have a lot of products, it’s a good idea to include a search bar on your site. This will allow customers to quickly find the products they’re looking for.
Offer Customer Support
If you want customers to buy from you, you need to offer them customer support. This can be in the form of live chat, email, or phone support. Customers should be able to get in touch with you if they have any questions or problems.
Use Clear and Concise Copy
Your website copy should be clear and concise. Customers should be able to understand what you’re selling and why they should buy it. Avoid using jargon or technical terms that customers might not understand.
Use Bullet Points
Bullet points are a great way to list the features and benefits of your products. They make it easy for customers to scan your site and find the information they’re looking for.
Highlight Special Offers
If you have any special offers, make sure to highlight them on your site. This will let customers know that they can save money by buying from you.
Create a Sense of Urgency
One way to increase conversions on your ecommerce site is to create a sense of urgency. You can do this by using language like “limited time only” or “while supplies last” on your product pages. You can also use countdown timers to create a sense of urgency and encourage visitors to buy before it’s too late.
Use Social Proof
Social proof is a powerful psychological phenomenon that can increase conversions on your ecommerce site. When people see that others are buying from you, they’re more likely to make a purchase themselves. You can use social proof by displaying customer testimonials , customer reviews, and social media widgets on your product pages.
Make Sure Your Site is Easy to Navigate
One of the most important aspects of ecommerce web design is site navigation. If your site is difficult to navigate, visitors will quickly become frustrated and leave. Make sure your navigation is clear and easy to use, and that visitors can always find their way back to the home page.
Pay Attention to Loading Speed
Another important aspect of ecommerce web design is loading speed. If your site takes too long to load, visitors will become impatient and leave. Make sure your site is optimized for speed, and that all images and videos are compressed to reduce loading times.
Make Sure Your Website is Secure
When designing an ecommerce website, it’s important to make sure your site is secure. Visitors need to know that their personal and financial information is safe when they make a purchase from your site. Make sure your site is encrypted and that you have a valid SSL certificate.
Use a Simple Color Scheme
When it comes to color schemes, less is more. A simple color scheme will help to create a more streamlined and cohesive look for your website. Stick to a maximum of three colors, and ensure they complement each other well.
Don’t Use Too Much Text
When it comes to the amount of text on your website, less is definitely more. No one wants to read through a wall of text, so keep your copy concise and to the point. Use bullet points and headings to break up the text and make it easier to read.
Use an Engaging Headline
Your headline is one of the first things that visitors will see when they land on your website, so it’s important to make it count. Write an engaging headline that will grab attention and make people want to stick around.
If you’re looking to build trust with your visitors, then testimonials are a great way to do it. Include testimonials from satisfied customers on your website to show potential buyers that you’re a reliable and trustworthy business.
Be Honest About Pricing
When it comes to pricing, it’s important to be upfront and honest with your visitors. Don’t try to hide the price of your products or services – this will only frustrate potential customers.
Offer a Money-Back Guarantee
Offering a money-back guarantee is a great way to build trust with your visitors. This will show potential customers that you’re confident in your products or services and that you’re willing to stand behind them.
Invest in Chatbots
Investing in chatbots is a great way to provide customer support and answer any questions that your visitors may have. Chatbots can be a valuable addition to your website, so it’s definitely worth considering.
Use Exit Intent Popups
Exit intent popups are a great way to keep visitors on your site. These popups appear when a visitor is about to leave your site. You can use them to offer a discount or coupon code, or to give visitors additional information about your product or service. Exit intent popups can be highly effective in reducing your bounce rate and keeping visitors on your site longer.
A/B Test Your Design
If you’re unsure what design elements are working best on your site, consider running an A/B test. This involves creating two versions of your site and then seeing which one performs better in terms of conversion rate or other metrics.
Allow Users to Filter Products
When users visit your ecommerce website, they should be able to find what they’re looking for quickly and easily. To help them do this, you should allow them to filter products by price, category, color, size, and other factors. This will help them narrow down their options and find the perfect product for their needs.
If you want to provide a positive user experience, you should add FAQs to your ecommerce website. This will help users find answers to their questions quickly and easily. Plus, it will help reduce the number of customer service inquiries that you receive.
Add Social Media Links
If you want to provide a positive user experience, you should add social media links to your ecommerce website. This will allow users to connect with you on social media and stay up to date on your latest products and promotions.
Quick and Hassle-Free Checkout Process
If you want to provide a positive user experience, you should have a quick and hassle-free checkout process. This will allow users to complete their purchases quickly and easily. Plus, it will help reduce shopping cart abandonment.
Ecommerce web design is a critical element of online success. By following the tips above, you can create a website that is both effective and appealing to customers. By keeping your design simple and user-friendly, you will make it easy for customers to find what they are looking for and make a purchase. In addition, by providing quality content and offering incentives, you will encourage customers to return to your site and make repeat purchases. By following these tips, you can create an ecommerce website that is both effective and profitable.
EB Pearls is a digital agency in Australia that offers mobile app, eCommerce and web design services , with a #1 rating in Clutch and over 4000 projects completed. We help you connect with your customers and grow your business with creative, results-driven websites and mobile applications. We have a dynamic team of more than 180 talented developers and designers who are determined to deliver award-winning digital solutions. If you need web designers in Sydney , we’ve got you covered! Get in touch with us to book a free consultation.